Pentax WG-90 Rugged Compact Camera Officially Announced

Ricoh Imaging has officially unveiled the Pentax WG-90, a robust all-weather compact camera designed as the successor to the Ricoh WG-80. Slated for an early 2024 release under the Pentax brand, it effectively supersedes the WG-80, which will be available through this holiday season and early next year. Available in blue or black body finishes, … Read more

Sony a7C R, a7C II & FE 16-35mm f/2.8 GM II Lens Officially Announced

Sony today officially announced the new Sony a7C R, Sony a7C II mirrorless cameras and FE 16-35mm f/2.8 GM II lens. Pre-order links: Sony a7C II Body: $2,198 at B&H, Adorama. Sony a7C II with 28-60mm Lens: $2,498 at B&H, Adorama. Sony a7CR Body: $2,998 at B&H, Adorama. Sony FE 16-35mm f/2.8 GM II Lens: $2,298 at B&H, Adorama. … Read more

Canon Will Have New Announcement on May 11th

Canon has piqued the interest of Vlog enthusiasts with a tantalizing teaser on its official website, hinting at a new product that is set to revolutionize the Vlogging industry. The company has revealed that it will announce this exciting new development on May 11th, 2023. With the message “New Possibilities of Vlog” emblazoned across the … Read more

Canon RF 100-300mm f/2.8 L IS USM Lens Officially Announced

Canon has recently unveiled its latest addition to the RF lineup, the RF 100-300mm f/2.8 L IS USM lens. According to the company, the lens is specifically designed to cater to the needs of professional users, with a particular emphasis on photojournalists. With the RF 100-300mm f/2.8 L IS USM, Canon has come up with … Read more

Nikon NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR Lens Officially Announced

Nikon has just revealed its latest offering for content creators, vloggers, and live streamers: the Nikkor Z DX 12-28mm F3.5-5.6 PZ VR. This ultra-wide power zoom lens is specifically designed for use on APS-C cameras, and is a versatile tool that is perfect for single-person productions, day-in-the-life vlogs, and other forms of content creation. Pre-order … Read more

Sony FE 50mm f/1.4 GM Lens Officially Announced

Sony has just announced the launch of their latest prime lens for full-frame E-mount mirrorless cameras, the FE 50mm f/1.4 GM (model SEL50F14GM). This lightweight and compact lens belongs to Sony’s esteemed G Master lens family and is designed to provide a natural field of view, making it an ideal choice for everyday use. Pre-order … Read more

Nikon NIKKOR Z 85mm f/1.2 S & Z 26mm f/2.8 Lenses Officially Announced

Nikon officially announced the highly anticipated NIKKOR Z 85mm f/1.2 S, a professional-level ultra-fast prime lens, and the Ultra Slim and Lightweight NIKKOR Z 26mm f/2.8 Pancake Lens. Pre-order links: Nikon NIKKOR Z 85mm f/1.2 S Lens at Amazon, B&H, Adorama. (Shipping is scheduled to start in late March 2023) Nikon NIKKOR Z 26mm f/2.8 Lens at … Read more

Announced: Canon EOS R8, R50, RF 24-50mm F4.5-6.3 & RF-S 55-210mm F5-7.1

Canon officially announced the new EOS R8, an extremely compact, full-frame camera, and the EOS R50 camera body, ideal for entry level users. Additionally, two new RF-Mount lenses are being introduced to the ever-growing R-mount lens lineup – RF 24-50mm f/4.5-6.3 IS STM & RF-S 55-210mm f/5-7.1 IS STM Lenses. Press Release Pre-order links: Canon … Read more

Sony FE 300mm f/2.8 GM OSS Lens Development Announced

Sony today officially announced the development of a new FE 300mm f/2.8 GM OSS lens that will be released in 2024. This Sony FE 300mm f/2.8 GM OSS lens will sit alongside the FE 600mm F4 GM OSS and FE 400mm F2.8 GM OSS, offering long reach with a large aperture that’s perfect for photographing … Read more

Sony FE 20-70mm f/4 G Lens Officially Announced, Price $1,098

Sony today officially announced the new FE 20-70mm f/4 G lens for full frame E-mount mirrorless cameras. This Sony FE 20-70mm f/4 lens has a 60% faster autofocus and 2x tracking performance compared to the popular 24-70mm. In addition, it is also slightly wider and boasts a 20mm focal length at the shortest end. Pre-order … Read more

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